Paper that stops being printed
Maps, trail leaflets, festival programmes and timetable lists that get updated in the panel instead of reprinted every season.
A map that updates itself replaces a leaflet reprinted every season. And a map that shows what is ten minutes away on foot pulls people out of the same three spots.
Every year thousands of municipal maps and leaflets are printed and go out of date the moment an opening time changes. That paper disappears with the map. But the more interesting effect is the other one: when a visitor sees the whole town, rather than only what comes up on the first page of Google, the flow spreads out. That takes pressure off the three crowded spots and brings spending to neighbourhoods and businesses that appear nowhere today.
Maps, trail leaflets, festival programmes and timetable lists that get updated in the panel instead of reprinted every season.
Every card carries the walking route and the nearest public transport stop. It is not decoration: it is what makes someone leave the car parked.
The map shows the whole municipality, not the same three points. Less pressure on the crowded places and more visits to the ones that have been empty for years.
The services that appear are the town's own, not those of a platform charging to be listed. The visitor's spending stays where it should.
Every quarter we give you a usage report: how many visits, from where, what people search for and which places they open. It goes into your annual report, it justifies a grant and, above all, it lets you decide with data where to invest next year instead of repeating last year.
We send you in writing what each plan includes, how it embeds and what data is collected.